Thursday, December 3, 2026
When AI becomes the gateway between customers and brands, what creates competitive advantage? Join fellow marketing leaders to challenge long-held assumptions about search, visibility, and what it takes to be discovered in an AI-first world.
What You'll Explore
• The future of SEO, GEO, and AI-powered discovery
• How trust and authority influence visibility
• What marketing leaders should measure and prioritize next
Marketing no longer owns just awareness. It increasingly shapes growth across the entire business. Join fellow marketing leaders to explore how the CMO role is evolving as marketing, sales, customer success, and product become more connected than ever.
What You'll Explore
• Where marketing begins—and where it should end
• How ownership of growth, revenue, and customer experience is changing
• The leadership skills and organizational models defining tomorrow's CMO
Your team has a $2M AI modernization budget and one objective: build the marketing organization of the future. Decide what to build, what to buy, what to integrate, and what simply isn't worth the investment and why. Your Team Will Deliver • An AI operating blueprint • Strategic investment priorities • A roadmap for a connected marketing technology ecosystem
Your competitors are producing significantly more content using AI while your budget and team remain unchanged. Where do you compete instead of trying to out-produce them? Working alongside fellow marketing leaders, determine where human creativity creates lasting competitive advantage and where AI should accelerate your efforts. Your Team Will Deliver • A roadmap for building brand differentiation at scale • A content advantage strategy • Human and AI content priorities
Your marketing budget has been reduced by 30%, leaving little room to buy more attention. Working alongside fellow executives, design the experiences, moments, and interactions that customers will remember and willingly share. Your Team Will Deliver • An experience journey blueprint • Signature moments that build loyalty • Investment priorities for creating memorable customer experiences
An AI assistant repeatedly provides inaccurate information about your company, and customers believe it. Working alongside fellow executives, develop a response strategy that protects your reputation while building long-term trust. Your Team Will Deliver • A trust and reputation framework • Crisis response and transparency priorities • Long-term strategies for strengthening brand credibility
Your CEO wants AI integrated into every marketing function within 18 months. Working alongside fellow marketing leaders, determine where AI should lead, where people should lead, and where the greatest value comes from combining both. Your Team Will Deliver • An AI operating philosophy • Principles for human and AI collaboration • Guardrails for responsible adoption
Your board has eliminated every vanity metric from your quarterly report. Working alongside fellow executives, identify the measures that truly demonstrate marketing's contribution to business growth. Your Team Will Deliver • An executive marketing dashboard • A modern set of performance indicators • Metrics that connect marketing activity to business outcomes
A transformational marketing initiative has executive sponsorship, but the organization is skeptical. Working alongside fellow executives, determine how to build alignment, create momentum, and turn support into action. Your Team Will Deliver • Executive Alignment Blueprint • Stakeholder engagement and communication strategies • A roadmap for gaining organizational buy-in
Everyone is publishing, posting, predicting, and presenting. The result is a lot of commentary that sounds confident but rarely helps you make a better decision.
The most valuable perspectives are still shared in the conversation after the panel, the dinner after the conference, the call before the board meeting, or the candid exchange between people who know the public answer isn't the whole answer.
Creativity can’t be quantified or manufactured. It can’t be prompted. It’s a uniquely human capability that can underpin breakthroughs that move businesses and brands forward in incremental steps every day and sometimes, in leaps that permanently and positively shift markets and people’s lives.
The core of that change lies in ideation: a combination of individual and collaborative inspiration, iteration, and innovation. It takes the bare bones of a thought or idea and harnesses creativity to build it into a concept that fires the imagination. Ultimately, it underlies a campaign, product, or service that people clamor for, often not realizing they needed or wanted it until creativity breathed it into existence.
The next Off Record takes marketing and business leaders inside the process of creative ideation. We’ll explore how strong concepts are developed, how they get pushed beyond the expected, and how to create the conditions for ideation that result in positive momentum for your organization.
Where does human creativity still create an advantage that technology can’t replicate?
What separates a genuinely breakthrough idea from one that simply feels new?
What conditions allow the strongest ideas to emerge—and what tends to kill them too early?
To express interest, reply to the person who shared this with your name, title, company, and one sentence on the perspective you would bring to the room.
