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The Next Generation of Brand Measurement

Your board has eliminated every vanity metric from your quarterly report. Working alongside fellow executives, identify the measures that truly demonstrate marketing's contribution to business growth. Your Team Will Deliver • An executive marketing dashboard • A modern set of performance indicators • Metrics that connect marketing activity to business outcomes

Part of Off Record: The Unsaid

Workshop Leads

Kent Phillips
Kent Phillips
VP, Strategic Insights, Covetrus
Adam Fisher
Adam Fisher
President, American Marketing Association Connecticut
Courtney Skjold
Courtney Skjold
Director, Marketing and Communications, Titan Energy
Paul Mayer
Paul Mayer
Vice President, Marketing and Communications, DATTCO, INC
Liz Ritzcovan
Liz Ritzcovan
Chief Revenue Officer, Hearst Media
Tom Olsen
Tom Olsen
Chief Marketing Officer, Anthogen
Jason Freitas
Jason Freitas
Vice President of Programming, American Marketing Association Connecticut
Kim Hammesfahr
Kim Hammesfahr
Account Executive, FOX61